NIKE

Nike, Nike, always Nike. What can I say?

I don't know if its the brand or the advertising I liked more. w&k certainly created the enigma of Nike as much as the sports stuff they made. Anyways, it was always a dream of mine to work for them. So I JDI'ed it until I did.

My work for Nike thru the years consisted of everything from simple flyer work, t-shirts, shoe campaigns for grandmas, shoe campaigns for cool kids, goodie bags and visits to our office. The crazy concept someone came up with turning WASTED GERMAN YOUTH into HUNGRY GERMAN YOUTH. Crazy!

I have assistants who made it to Nike HQ quicker than I ever did. Caus sadly I never did. I was in talks to run the Berlin office, but that didn't work out.

Whatever it was, it was an honour to work for Nike and being a small part of a mind-boggling machine. Despite being the little bitch I sometimes am, I was always on my best behaviour to my favourite client. I love the Ads, I love shoes and some of the clothes, but not all. Because of course, caus at the end of the day, I run in another brand.