About Me

I, Paul James Snowden, was born in Auckland, New Zealand and followed music and love to Germany at 17. I studied art in Hamburg, moved into advertising, and landed in Berlin in 1999, where I still live and work. I love branding, big type, attitude, humour and roar, and I'm still a bit of a raver.

In 2022 I started an Instagram account to document the German fashion brand Sabotage. That turned into a physical archive, and in February 2026 @sabotageespionage—THE BOOK was released. The launch party is planned for later this year. Read the backstory here, buy the book here.

Always moving forwars, Claude runs my life, AI turns random ideas into reality, and some of what I've built with it is up here too.

Turbulent, daunting, exciting times indeed.

What's next? Let's talk.

Until then, be good. See u on the dancefloor.
xoxo

Paul