as a teenager, i always wanted to be live in berlin, and despite being a very proud new zealander, i am very proud to be a berliner. possibly one of the highlights of this fantastic city is its own hollywood experience - the berlinale. the worlds largest public film festival held every february. its a bit of a thing and many a famous film have debuted here.
someone i had worked with previously had passed on my name and i was called up one day. the berlinale was shopping around for a new website. i told them i'm not really into websites, but i would love to do the poster. well, that call ended pretty quickly. nevertheless, i got yet another call a couple of months later. they were now shopping around for the poster design. i was the 6th person they were willing to invite and if i would be interested. fuck yeah i said or possibly whispered.
i had 2 weeks to deliver. i did everything possible to get into the flow and come up with an idea. it was creative heaven. on the friday before the presentation, i had an idea. come tuesday i was there, with one single idea - presented as an a3 poster, an advert in a newspaper and some other format.
the room was full of maybe 6 people. my opening sentence was pretty much “i think all of the berlinale posters until now were terrible” and i presented my one idea. the whole presentation lasted 7 minutes. keeping it simple was an underestimation.
a couple of months later, i was in seoul. on a bad line back home and was informed i had the job. i was elated. the original design i delivered went almost unchanged into print. yet it was a very draining process for all. and maybe not a very good one. something i do regret. the berliner bz tabloid even stated that “berlinale” on the berlinale poster was spelt wrong because of the too many “i” …wtf.
i flew to milano and got an armani suit for some red carpet event i insisted on being invited too. i see the berlinale bags around now and then. i do really still love that poster. creative wise, it was an honour of which i am proud. yet of the whole handling, apart from that opening sentence, sadly not.