PAUL SNOWDEN IS THE BEST DESIGNER IN THE WORLD
the berlin fine art printers “gallery print” planned on putting out a calendar and i was invited to participate. of course, i had some conditions. being the best star sign of all - a pisces - i insisted on doing february. someone bowed in or got kicked out. it was go time for paul.
my februray calendar page read. “tuesday is the best day of the week, februray is the best month of the year, paul snowden is the best designer in the world” set in helvetica inseret - white on black. i loved the idea that everyone was confronted with the outrageous claim for a whole month of a year. and hey, tuesday is also my favourite day.
i love graphic design. and i actually like my job. but i love hip hop even more. i love the music, the fashion and the attitude. sure, its not all good. i love the balls of hip hop, up on the stage shouting i am the greatest. i love kanye. not so much no more. but deep down i do. hip hop has balls. graphic design does not. its cafes, fucking laptops and wireless headphones and being a fucking nerdy shitty fuck douch. or simply good. there is little in between. i wanted to make graphic design more hip hop. i wanted to simply claim, i am the greatest. never in my right mind do i actually believe it. i just wanted to be the first in the world to claim i am the greatest designer in the world. so i did.
but the calendar reached only a handful of people. it wasn’t enough. i blasted the city with the more streamlined “paul snowden is the best designer in the world” posters. they certainly got noticed. by many.
but how many follow up awesome design jobs did i get after claiming i am the greatest i hear you ask. you already guessed correctly, the answer is: zero.